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Sony Canada Releases the Cyber-shot DSC-T7 5.1 Megapixel Digital Camera
Source: Sony - Posted March 16th, 2005 12:04 PM EST
Sony of Canada Ltd., Canada’s leading electronic and computer products solutions provider for consumers and business, today introduced the thinnest version yet of its best-selling, ultra-slim T Series digital camera – the Cyber-shot® DSC- T7 model.
Thanks to a highly efficient design, the Cyber-shot T7 digital camera is just over a third-of-an inch thin, making it Sony's thinnest, most fully featured model yet. Easily held with one hand, it can be taken anywhere, anytime. It features a 2.5-inch LCD (liquid crystal display) screen, covering about two-thirds of the back of the camera, which is perfectly sized for framing, displaying and sharing pictures.
Through Sony's distinctive miniaturization and high-density packaging technology, the camera incorporates virtually all the benefits of other T-Series models despite its thinness. It features 5.1-megapixel resolution and an enhanced power management system for extended shooting time. Folded within the sleek body also lies a Carl Zeiss® Vario-Tessar® lens with 3x Optical Zoom.
One of the camera's most distinctive features is an anti-reflection Clear Photo LCD ™, which enhances viewing quality by preventing reflected light from interfering with the displayed image. The LCD offers a number of improvements, including higher contrast, brightness and resolution. Whether entertaining at home or out snowboarding, the LCD allows consumers to spot their subject easily, whatever the lighting conditions.
“This ultra-compact camera represents a milestone in ingenious design, ease-of-use and reliability,” said Akehiro Kaiya, General Manager, Digital Imaging Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. “Thin is the theme, but this camera is absolutely bursting with great picture quality and style. The Cyber-shot T7 is an affordable, must-have camera for the fashion-forward crowd.”
Consumers simply slide the front lens cover down and in just under one second, the camera is ready to capture images. The ten Scene Selection modes means they don't have to worry about capturing the perfect shot, because the camera will help them do it. They simply select a mode, such as twilight, fireworks, beach or snow, and the camera will make all the necessary adjustments. A magnifying glass mode allows macro shooting up to 1 cm. from the object. A high-speed burst mode with great response is also available for quick shooting.
Sony's Real Imaging Processor™ circuitry in the Cyber-shot T7 digital camera is lightning fast, so it can shoot full-resolution images at approximately one-second intervals. Even with its diminutive size and huge LCD on, the camera's InfoLithium™ battery gets about 180 shots per charge so consumers can snap away to their heart's content without fear of running down the power.
With optional Memory Stick PRO Duo™ media cards, the camera can also capture and play back high-resolution motion video on a removable, transferable card. The MPEG-VX fine mode helps to record MPEG video with 640 X 480 pixels resolution at 30 frames per second, up to the capacity of the memory card being used. And, when connected to a PictBridge™-compatible printer such as Sony's PictureStation® DPP-FP50 digital photo printer, printing a specific image is easy.
The Cyber-shot DSC-T7 digital camera is supplied with a 32 MB (megabyte) Memory Stick Duo™ media card, a NP-FE1 InfoLithium battery, connector block and external battery charger. It will be available in April at a manufacturer’s suggested retail price (MSRP) of $649.99.
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